Demystify Ad Tech and Optimize Page Performance
Ad Footprint from OpenX Labs is a Chrome plugin that aims to demystify ad tech on desktop and mobile web pages, providing visibility and control to digital publishers. With comprehensive page analysis, it allows users to evaluate the page load process and view clear visualizations of the actions performed by ad tech partners, including header bidding.
One of the key features of Ad Footprint is the speed comparison tool. It enables publishers to rank the performance of their web pages against hundreds of other websites, helping them identify areas for improvement and optimization.
In addition to analysis and comparison, Ad Footprint also provides actionable advice. It offers customized recommendations for optimizing user experience and balancing monetization, giving publishers valuable insights into how to improve their page performance.
Overall, Ad Footprint is a valuable tool for publishers who are looking to understand and optimize the impact of ad tech on their web pages. By providing transparency and actionable insights, it helps publishers improve user experience and maximize revenue potential.
